Client: Intuit Mint

Any Day Can Be Your Big Day

Campaign, Branding, Organic + Paid Social, Motion Graphics

When Mint relaunched its app in early 2021, they needed help reaching skeptical, frustrated millennials. Outcast designed the #EmpowerMint campaign to give that audience the confidence to get their financial journeys on track. We started by finding three real Minters and turning their stories into colorful, memorable videos, which garnered over 63.5 million views. Then, we fine-tuned the message to work across several channels. Besides Mint's owned channels and streaming platforms, we partnered with Vice, Refinery29, and Tiktok influencers to reach our audience on their terms. Outcast even pioneered new ground by posturing Mint as one of the first businesses to partner with Cameo For Business.