Mint Social

In 2018, Outcast partnered with Intuit Mint to help run communications and create content for social channels. We developed a new brand look and feel specifically for social channels, founded in Mint’s branding but expanding out into an gestural illustrative space to keep content feeling whimsical and approachable. The style humanizes the brand and brings the “person” back into personal finances.

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Client: Intuit Mint

Mint Social

Branding, Organic + Paid Social

 

In 2018, Outcast partnered with Intuit Mint to help run communications and create content for social channels. We developed a new brand look and feel specifically for social channels, founded in Mint’s branding but expanding out into an gestural illustrative space to keep content feeling whimsical and approachable. The style humanizes the brand and brings the “person” back into personal finances.

 
 
Contributors

Art Direction: Carla Marin
Designers: Adina Sayef