Client: Intuit Mint

It’s Time to Mint

Campaign, Branding, Organic + Paid Social, Motion Graphics

With so much uncertainty going into 2022, keeping up with finances felt like the last task we should worry about. Mint makes keeping up with finances easy, so easy in fact, that you can do it in no time at all. Outcast designed the Time to Mint campaign to change how we feel about checking in on finances. We started by filming a life story, as told by financial milestones and how keeping up with them never got in the way of more precious life moments. The videos garnered over 1.2 million views. Then, we fine-tuned the message to work across several social channels, using custom assets and photography.